We’ve all been there. You’re a customer, and you just shake your head in disbelief. It may be a device you’re using, a place you’re visiting, or possibly even a person you’re trying to reason with. There are numerous situations in business where companies are oblivious to the concept of customer centered design both in the products they provide and the service they offer. The artlicles on this website explore those situations and provide some simple solutions that put your customers back in the position they belong. Number 1.

You’ll notice that in those stories I never name the organisation in question, merely discuss the industry and type of establishment or operation. Many people ask me why. The simple reason is that these discussions are not meant to be whinging or bagging sessions. They are about learning from others’ poor experiences so that we can make experiences better for all customers.